VIVA ITALIA CUBA is a celebration of all things Italian! The concept was created and began in the Spring of 2009. The purpose of the promotion was to offer all guests at Breezes SuperClubs with a value added experience in addition to the full complement of services already provided. Of interest to large numbers of tourists from Canada and elsewehre in the world travelling to Cuba, VIVA ITALIA CUBA has a universal appeal that transcends cultural and geographical differences. The event has been sponsored and promoted in part in the last few years by Evanov Radio Group which owns and operates 15 radio stations across Canada, including radio stations in Toronto Z103.5 FM ,AM530, The Jewel 88.5 FM, Proud 103.9 FM , Halifax Z103.5 FM, Live 105 FM, Brantford The Jewel 97.5 FM, Country 1380 AM, Ottawa The Jewel 98.5, Hawkesbury The Jewel 107.7 FM , Winnipeg The Breeze 100.7 FM, Energy 106FM & 810 AM.
Viva Italia Cuba has been hosted by, among others, legendary radio personalities Tony Monaco and Franco Valli and has garnered local and national attention. This popular event continues to gain popularity as it has expanded from one week to one month in just three years to meet the ever-growing demand.